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Burgelman, Robert A.
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Strategic management of technology and innovation / Burgelman, Robert A.
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Tidd, Joseph Bessant, John
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Managing innovation : integrating technological, market, and organizational change / Tidd, Joseph
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Brown, Tim Katz, Barry
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Change by design : how design thinking transforms organizations and inspires innovation / Brown
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Cravens, David W. Piercy, Nigel F.
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Kitap
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and Strategic Positioning Chapter 7 Strategic Relationships Chapter 8 Innovation and New Product
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