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Contents List of Illustrations 00 Acknowledgements 00 List of Contributors 00 1 Knowing Consumers: Histories, Identities, Practices. An Introduction Frank Trentmann 00 Part IDefining Consumers: Consumers in Economics, Law and Civil Society 2 The Problematic Status of the Consumer in Orthodox Economic Thought Donald Winch 00 3 From Users to Consumers: Water Politics in Nineteenth-Century London Frank Trentmann and Vanessa Taylor 00 4 Women and the Ethics of Consumption in France at the Turn of the Twentieth Century: The Ligue Sociale d¿Acheteurs Marie-Emmanuelle Chessel 00 5 Legal Constructions of the Consumer Michelle Everson 00 Part IICommercial Relations: Retailers, Experts and the Contested Consumer 6 Packaging China: Foreign Articles and Dangerous Tastes in the Mid-Victorian Tea Party Erika Rappaport 00 7 From Neighbour to Consumer: The Transformation of Retailer¿ Consumer Relationships in Twentieth-Century Germany Uwe Spiekermann 00 8 Consumers with Chinese Characteristics? Local Customers in British and Japanese Multinational Stores in Contemporary China Jos Gamble 00 9 A Becoming Subject: Consumer Socialization in the Mediated Marketplace Stephen Kline 00 Part IIIReframing Consumers and Consumption: Contemporary Culture and Political Economy 10 Competing Domains: Democratic Subjects and Consuming Subjects in Britain and the United States since 1945 Frank Mort 00 11 From Stigma to Cult: Changing Meanings in East German Consumer Culture Ina Merkel 00 12 The Limits of Culture: Political Economy and the Anthropology of Consumption James G. Carrier 00 13 Addressing the Consumer Ben Fine 00 Index 00