Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Başlık:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN:
9781412980180
Basım Bilgisi:
3. bs.
Yayım Bilgisi:
London : SAGE, 2011.
Fiziksel Açıklamalar:
xiv, 603 s. : tbl. ; 29 cm.
Genel Not:
Kaynakça var.