Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection
Başlık:
Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection
ISBN:
9780805860863
Yazar:
Yayım Bilgisi:
New York : Routledge, 2009.
Fiziksel Açıklamalar:
xv, 241 s. ; 24 cm
Genel Not:
Kaynakça var.
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
Özet:
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.