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Foreword Roger Black p. vi Introduction: Read me first p. 2 Throat clearing and disclaimers Guiding Principles Chapter 1 Don't make me think! p. 10 Krug's First Law of Usability Chapter 2 How we really use the Web p. 20 Scanning, satisficing, and muddling through Chapter 3 Billboard Design 101 p. 30 Designing pages for scanning, not reading Chapter 4 Animal, vegetable, or mineral? p. 40 Why users like mindless choices Chapter 5 Omit words p. 44 The art of not writing for the Web Things You Need to Get Right Chapter 6 Street signs and Breadcrumbs p. 50 Designing navigation Chapter 7 The first step in recovery is admitting that the Home page is beyond your control p. 96 Designing the Home page Making Sure you Got Them Right Chapter 8 "The Farmer and the Cowman Should Be Friends" p. 130 Why most Web design team arguments about usability are a waste of time, and how to avoid them Chapter 9 Usability testing on 10 cents a day p. 138 Keeping testing simple--so you do enough of it Chapter 10 Usability testing: The movie p. 154 How to do your own testing Chapter 11 On not throwing the baby out with the dishes p. 174 Interpreting test results Recommended reading p. 182 Acknowledgments p. 186 Index p. 192