The experience economy : work is theatre & every business a stage
Başlık:
The experience economy : work is theatre & every business a stage
ISBN:
9780875848198
Yazar:
Yayım Bilgisi:
Boston : Harvard Business School Press , 1999.
Fiziksel Açıklamalar:
xii, 254 p. : şkl. ; 24 cm.
Genel Not:
Kaynakça var.(s. 207-230)
PREVIEW Step Right Up ix 1 Welcome to the Experience Economy 1 2 Setting the Stage 27 3 The Show Must Go On 45 4 Get Your Act Together 69 5 Experiencing Less Sacrifice 81 INTERMISSION A Refreshing Experience 95 6 Work Is Theatre 101 7 Performing to Form 119 8 Now Act Your Part 139 9 The Customer Is the Product 163 10 Finding Your Role in the World 185 ENCORE Exit, Stage Right 205 Notes 207 Index 231 Credits 249 About the Authors 253
Özet:
PREVIEW Step Right Up ix 1 Welcome to the Experience Economy 1 2 Setting the Stage 27 3 The Show Must Go On 45 4 Get Your Act Together 69 5 Experiencing Less Sacrifice 81 INTERMISSION A Refreshing Experience 95 6 Work Is Theatre 101 7 Performing to Form 119 8 Now Act Your Part 139 9 The Customer Is the Product 163 10 Finding Your Role in the World 185 ENCORE Exit, Stage Right 205 Notes 207 Index 231 Credits 249 About the Authors 253