Building great customer experiences
Başlık:
Building great customer experiences
ISBN:
9780333990131
Yazar:
Yayım Bilgisi:
Houndmills, Basingstoke, Hampshire ; New York : Palgrave , 2002.
Fiziksel Açıklamalar:
xvi, 224 s. : şkl. ; 24 cm.
Genel Not:
Kaynakça (s. 215-218) var.
The Customer Experience is the Answer to Life, the Universe and Everything Differentiating on the Physical is no Longer Sustainable The Customer Experience is about Emotions So Unknowingly we are Actually Causing a Poor Experience The Customer Experience is the Personification of the Brand So we can Increase Loyalty by Emotionally Engaging with our Customers We can Break Down the Elements of the Customer Experience and then Effectively Manage Them So you have to Measure the Emotional Impact So we are Actually Targeting and Paying our People to Deliver a Poor Experience So Leadership and Culture Effects the Customer Experience My Customers Receive There is Noone in My Organisation who has Overall Responsibility for the Customer Experience We Don't Have a Customer Experience Strategy What Next?
Özet:
The Customer Experience is the Answer to Life, the Universe and Everything Differentiating on the Physical is no Longer Sustainable The Customer Experience is about Emotions So Unknowingly we are Actually Causing a Poor Experience The Customer Experience is the Personification of the Brand So we can Increase Loyalty by Emotionally Engaging with our Customers We can Break Down the Elements of the Customer Experience and then Effectively Manage Them So you have to Measure the Emotional Impact So we are Actually Targeting and Paying our People to Deliver a Poor Experience So Leadership and Culture Effects the Customer Experience My Customers Receive There is Noone in My Organisation who has Overall Responsibility for the Customer Experience We Don't Have a Customer Experience Strategy What Next?
Ek Yazar: