Living the brand : how to transform every member of your organization
Başlık:
Living the brand : how to transform every member of your organization
ISBN:
9780749450830
Yazar:
Basım Bilgisi:
3. bs.
Yayım Bilgisi:
London : Kogan Page Ltd., 2007.
Fiziksel Açıklamalar:
200 s. : res. ; 24 cm
Genel Not:
1 I'm genuinely feeling groovy 3 2 Living brands 15 3 Why people need vision and values 27 4 Why organizations purpose and values 41 5 Defing the brand 71 6 Bring the brand to life 105 7 Sustaining the brand: stories and myths 137 8 Measuring success 155 9 Managing the brand 171 10 Conclusion 187
Özet:
1 I'm genuinely feeling groovy 3 2 Living brands 15 3 Why people need vision and values 27 4 Why organizations purpose and values 41 5 Defing the brand 71 6 Bring the brand to life 105 7 Sustaining the brand: stories and myths 137 8 Measuring success 155 9 Managing the brand 171 10 Conclusion 187