Yazar
Koocher, Gerald P.
Format:
Kitap
Alıntı:
Ethics Code Elements Allowed in Advertising Unacceptable Advertising Summary Guidelines 12. Presenting
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Schmitt, Bernd
Format:
Kitap
Alıntı:
, and Object Emotions Affect Occurs Mostly During Consumption What's the Role of Emotional Advertising
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Kapferer, Jean-Noel Bastien, V.
Format:
Kitap
Alıntı:
advertising The role of ‘brand ambassadors' Tightening the social driver of desire Permanently encourage
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