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Cravens, David W. Piercy, Nigel F.
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Part 1: Strategic Marketing Chapter 1 Imperatives for Market-Driven Strategy Appendix 1A Strategic
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HBR's 10 must reads on strategic marketing
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Strategic marketing management 1999-2000 : planning and control, analysis and decision / Fifield
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Bir strateji ustası Peter Drucker = The strategic Drucker : growth strategies and marketing
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Planning Strategy and Applying the Strategic Marketing Process 5 Using Strategic Marketing to Define
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Hamdan, A. L. author. SpringerLink (Online service)
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, patient-centered service delivery, identifying keys to clinical, administrative, and marketing success. The book
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