Arts marketing insights : the dynamics of building and retaining performing arts audiences
Başlık
:
Arts marketing insights : the dynamics of building and retaining performing arts audiences
ISBN
:
9780787978440
Yazar
:
Bernstein, Joanne Scheff, 1945-
Yayım Bilgisi
:
San Francisco : Jossey-Bass , 2007.
Fiziksel Açıklamalar
:
xx, 294 s. ; 24 cm.
Genel Not
:
Kaynakça var.
Prologue 1 The State of Performing Arts Attendance and the State of Marketing 2 Exploring Characteristics of Current and Potential Performing Arts Audiences 3 Understanding the Consumer Mind-Set 4 Planning Strategy and Applying the Strategic Marketing Process 5 Using Strategic Marketing to Define, Deliver, and Communicate Value 6 Delivering Value Through Pricing Strategies 7 Conducting and Using Market Research 8 Leveraging the Internet and E-Mail Marketing 9 Identifying and Capitalizing on Brand Identity 10 Building Loyalty: Subscriptions and Beyond 11 Valuing the Single Ticket Buyer 12 Focusing on the Customer Experience and Delivering Great Customer Service Epilogue Notes Index
Özet
:
Prologue 1 The State of Performing Arts Attendance and the State of Marketing 2 Exploring Characteristics of Current and Potential Performing Arts Audiences 3 Understanding the Consumer Mind-Set 4 Planning Strategy and Applying the Strategic Marketing Process 5 Using Strategic Marketing to Define, Deliver, and Communicate Value 6 Delivering Value Through Pricing Strategies 7 Conducting and Using Market Research 8 Leveraging the Internet and E-Mail Marketing 9 Identifying and Capitalizing on Brand Identity 10 Building Loyalty: Subscriptions and Beyond 11 Valuing the Single Ticket Buyer 12 Focusing on the Customer Experience and Delivering Great Customer Service Epilogue Notes Index
Konu Terimleri
:
Gösteriler -- Pazarlama
Performing arts -- Marketing
| Kütüphane | Materyal Türü | Demirbaş | Yer Numarası | Durumu/İade Tarihi |
|---|
| İKÜ Ataköy Yerleşkesi Kütüphanesi | Kitap | 043071 | 791.0698 BERa 2007 | Ataköy Yerleşkesi B-1 Katı |