Mastering marketing management
Başlık
:
Mastering marketing management
ISBN
:
9780333948972
Yazar
:
Cartwright, Roger
Yayım Bilgisi
:
New York : Palgrave, 2002.
Fiziksel Açıklamalar
:
x, 334 s. : şkl. ; 24 cm.
Dizi Bildirim
:
Palgrave master series
Genel Not
:
Kaynakça var.
Part I: Introduction What is Marketing? Understanding the Organisation Understanding the Market Market Research Competition Part II: Product/Consumer Value Needs and Wants Understanding the Product Portfolios and Life Cycles Part III: Price/Cost Costs Value, Quality and Price Part IV: Promotion/Communications Advertising Image and Public Relations Part V: Place/Convenience Distribution Channels Understanding the Customer Relations Part VI: Conclusion Marketing Plans Appendix 1 The Major Aspects to Organisational Body Language Appendix 2 The Quality Gurus Appendix 3 Icelandair Company Profile (courtesy Icelandair)
Özet
:
Part I: Introduction What is Marketing? Understanding the Organisation Understanding the Market Market Research Competition Part II: Product/Consumer Value Needs and Wants Understanding the Product Portfolios and Life Cycles Part III: Price/Cost Costs Value, Quality and Price Part IV: Promotion/Communications Advertising Image and Public Relations Part V: Place/Convenience Distribution Channels Understanding the Customer Relations Part VI: Conclusion Marketing Plans Appendix 1 The Major Aspects to Organisational Body Language Appendix 2 The Quality Gurus Appendix 3 Icelandair Company Profile (courtesy Icelandair)
Konu Terimleri
:
Marketing -- Management
Pazarlama -- Yönetim
Kütüphane | Materyal Türü | Demirbaş | Yer Numarası | Durumu/İade Tarihi |
---|
İKÜ Ataköy Yerleşkesi Kütüphanesi | Kitap | 014425 | 658.8 CARm 2002 | Ataköy Yerleşkesi B-1 Katı |