The case study handbook : a student's guide

Başlık
The case study handbook : a student's guide

ISBN
9781633696167

Yazar
Ellet, William, author.

Basım Bilgisi
Revised edition.

Fiziksel Açıklamalar
1 online resource (vi, 253 pages) : illustrations

Genel Not
Includes bibliographical references and index.
 
"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"-- Provided by publisher

İçindekiler
What is the case method? What's in it for you? -- Analyzing cases. What is a case? -- The skills you need to read and analyze a case -- How to analyze decision scenario cases -- How to analyze evaluation scenario cases -- How to analyze problem-diagnosis scenario cases -- Discussing cases. How to prepare and discuss cases -- Writing about cases. How to write case-based essays -- How to write decision scenario essays -- How to write evaluation scenario essays -- Writing about problem-diagnosis scenarios -- Cases for analysis and writing. General Motors : Packard Electric Division -- Malaysia in the 1990s (A) -- Allentown Materials Corporation : the Electronic Products Division (abridged) -- Study guides for case analysis and writing. Study guide for decision scenario cases -- Study guide for evaluation scenario cases -- Study guide for problem-diagnosis scenario cases.

Özet
"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"-- Provided by publisher

Notlar
WorldCat record variable field(s) change: 050

Konu Terimleri
Management -- Case studies -- Study and teaching.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Electronic books. (OCoLC)fst00906854

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KütüphaneMateryal TürüDemirbaşYer NumarasıDurumu/İade Tarihi
Elektronik KütüphaneE-Kitap170705-1001HD30.4 .E435 2018 ebEBSCO Collection