Retail management : a strategic approach
Başlık
:
Retail management : a strategic approach
ISBN
:
9780136087588
Yazar
:
Berman, Barry
Basım Bilgisi
:
11. bs.
Yayım Bilgisi
:
New Jersey : Prentice Hall, 2010.
Fiziksel Açıklamalar
:
xxviii, 654 s. : hrt., şkl. ; 29 cm
Genel Not
:
Kaynakça var.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
Özet
:
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
Konu Terimleri
:
Perakende ticaret -- Yönetim
Retail trade -- Management
Ek Yazar
:
Evans, Joel R.
Kütüphane | Materyal Türü | Demirbaş | Yer Numarası | Durumu/İade Tarihi |
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İKÜ Ataköy Yerleşkesi Kütüphanesi | Kitap | 027823 | 658.87 BERr 2010 | Ataköy Yerleşkesi B-1 Katı |