Retail management : a strategic approach

Başlık
Retail management : a strategic approach

ISBN
9780136087588

Yazar
Berman, Barry

Basım Bilgisi
11. bs.

Yayım Bilgisi
New Jersey : Prentice Hall, 2010.

Fiziksel Açıklamalar
xxviii, 654 s. : hrt., şkl. ; 29 cm

Genel Not
Kaynakça var.
 
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

Özet
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

Konu Terimleri
Perakende ticaret -- Yönetim
 
Retail trade -- Management

Ek Yazar
Evans, Joel R.


KütüphaneMateryal TürüDemirbaşYer NumarasıDurumu/İade Tarihi
İKÜ Ataköy Yerleşkesi KütüphanesiKitap027823658.87 BERr 2010Ataköy Yerleşkesi B-1 Katı